@fburkeen
No contention. Topic is how AI can be used for purchasing the correct (satisfying) product. Sounds like it worked for you!
While it is easy to understand what tube AI recommended (used variables you entered to match up with a tube product that was indexed) but you did not say where it advised you to purchase? Just wanted to point out that the company that indexed the product, was likely the company to get the sale.
Today a story was printed in the WSJ about the company Unilever (not related to audio). It provided insight on how AI search results come to fruition and are met hand-in-hand with AI influencing. Not to boor you, as it may be more about AI than Tubes, but the point is that AI is manipulated by humans in order to garner dollars, which is akin to a web browser, but is likely immune to federal oversight (ie; the law).
That, in and of itself, puts the user at a disadvantage of being used like a tool. It is as if you Ask Jeeves and he provided you a product you did not mention, and then prompted you to buy the item from the list provided from sponsors. Same as it ever was. Someone is rubbing someone else's back behind the scenes of your purchase.
AI is ready for input and everyone selling anything should be taking notice, or be left behind. Perhaps even Brent Jessee!
Earlier this year, Unilever started using Nvidia’s Omniverse platform to create digital twins of all its products, encapsulating a given product’s variants, labels, packaging and language formats within a single file for the purpose of generating product imagery faster and cheaper.
The digital twins are fed into Unilever’s AI content-generation platform, Gen AI Content Studios, a prompt-based system launched in 2023 that can churn out still images and copy.
Using the platform, Unilever can not only produce an exponentially larger number of personalized brand assets to give influencers, but it can quickly repurpose influencer content for its own social posts, as was the case with a collaboration last year between Dove body care and the popular cookie brand Crumbl.
Dove back then released a limited-edition collection of soaps, scrubs and deodorants inspired by the trend of infusing bath products with food aromas. Unilever said 52% of the overall purchases came from people who hadn’t bought Dove before, and credited the more than 3.5 billion earned social impressions with the sales success.
AI was critical to getting those impressions, said Ryu Yokoi, chief media and marketing capability officer, Unilever North America. The company took over 100 discrete pieces of influencer content such as stills and short clips and used generative AI to remix them into different sizes, formats and lengths to tailor it to different audiences on different social-media platforms, he said.
Unilever is seeing proven value in working with human influencers, but one day AI-generated influencers might play a role, according to Yokoi.