Is there a point when tracking weight is simply too much?
Yes. Every cartridge has a range of VTF where it tracks and sounds best. Too light and you get the problem described above. Too heavy and high frequencies usually get smothered. Heavier still, above the design range of the cartridge, and you risk accelerated wear of the suspension, stylus and vinyl.
For an excellent primer on how to set VTF (and VTA) by ear, give your friend this link:
http://www.walkeraudio.com/fine_tuning_your_turntable.htm I know he has a digital scale, but that doesn't rule out errors.
Very true. A scale can't help you find the optimal VTF for a cartridge. That must be done either by listening to music or with test records. All a scale can do is:
a) get you in the ballpark and,
b) identify the optimal VTF after you've found it by listening.
Knowing the exact VTF a particular cartridge likes makes swapping cartridges and other adjustments go faster. Otherwise a scale serves little practical purpose.
Doug