Hopes were high that it would launch several months ago when a Reddit user spotted a HiFi icon in their Spotify iOS app. Then there was a leaked video, posted online by another Reddit user, that seemed to offer a brief tour of the streaming giant’s much-anticipated lossless audio tier.
After months of dormancy in the Spotify camp, it has just been awoken by a Reddit user who, upon cancelling his Spotify Premium account to switch to Apple Music, claims to have been sent a survey by Spotify mentioning a hypothetical premium tier called... Spotify Platinum. Oh. The survey supposedly asked user u/nearlymind if they would consider switching to Spotify Platinum in the "next 30 days" for features that include ’HiFi’ and various others including ’Studio Sound’, ’Headphone Tuner’, ’Library Pro’ and ’Playlist Pro’, for a rather steep monthly fee of $19.99. So Spotify could be rerouting down this Platinum path now.
Like you, I also love Spotify’s playlists. Roon’s playlists don’t measure up, even when I populate Roon with both Qobuz and Tidal libraries. Other benefits to Spotify include the social elements like users being able to build a playlist together, and being able to share links to a playable song on the app. Roon ARC is a step in the right direction, but is just a baby step from a consumer’s perspective. I want to be able to share song or album links with people, but with Roon I’m limited to sharing a picture. With Spotify, a link is included that takes the recipient to that song or album in their own app.
When I allow Roon to play similar songs after the requested song, Roon Radio sometimes doesn’t even stay within the genre. Spotify, on the other hand, seems to have a much better handle on sub genres and sticks to them. Spotify’s understanding of sub genre’s is seen in the variety of playlists. And, being able to leverage user data is an importance piece in music discovery, and Spotify can rely on input from its giant user base to feed its discovery algorithm. This "network effect" allows big businesses to pull even further ahead vs smaller competitors.
I admire what Roon continues to accomplish, but it’s hard for boutique software companies to compete with software giants. Still, I’ll continue to run Roon on my nicer listening systems until a Spotify HiFi tier comes out, or until I decide to dabble in Amazon or Apple Music again.