Sorry man, but questioning my personal esthetic won't harsh my mellow...and no, Schiit seems sort of hilarious especially when you see Jason Stoddard guzzling wine during an entire interview (who, by the way, was part of Sumo, a GREAT name for an amp company), and Mike Moffat seeming like King Curmudgeon. Denafrips sounds like a tooth remedy and even hurts my brain a little to simply THINK the word. I'll continue to bask in the glow of my Freya while others can wince along to whatever Dena...man...I can no longer even write the word...Also, what it stands for doesn't make it better, but it does remind me how hip Schiit is.