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They should charge more for it…

The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.

In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced? 
Interesting attitudes prevailing in high end audio reviewing these days…

Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?

daveyf

Showing 2 responses by mulveling

mulveling's avatar
mulveling
2,224 posts
 

There is the concept of diminishing returns.

I don't buy into diminishing returns. That assumes solid objective evaluation criteria, and also paints the picture of a nice clean horizontal asymptote where performance NEVER decreases as price increases infinitely to the right. Reality is a LOT more random than that.

mulveling's avatar
mulveling
2,224 posts
 

Price has become THE main feature, at the top-end of market. I mean, it’s been that way for a while - just more so now. Just make sure your product uses enough visible "material" to "justify" its price level - minimalist philosophy like Rega’s doesn’t fly in this market segment!!

When a well-heeled customer's wishlist starts with "I want the BEST", and it's a subjective pursuit, this is the inevitable result (women, wine too).

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