They know we will pay anything they can think of


Anyone have any idea how long ago Hifi manufacturers discovered we (audiophiles) will pay almost anything chasing our perfect sound? I individualized it because each of us are reaching for our own personal nirvana. You can go to any audio show, see someone point to a piece of equipment and ask the price. Out comes a price you know the rep made up while sitting in his office wondering how much he can ask those sick people to pay. We know advertising, manufacturing, and overhead is relatively expensive but we also know that the asking price should take care of that if he sells maybe 4 or 5 of them all year. Knowing that I have paid quite a bit for equipment over the years that I knew I shouldn't have but did anyway.

128x128frankmc195

Showing 3 responses by ghdprentice

OP

Sounds to me like your cynical / lazy side has overwhelmed your rational senses.

I recommend doing some research into the founders and companies like Audio Research, Conrad Johnson, Pass, Wilson, Boulder, Magico… etc. leading high end companies were founded by men fanatically dedicated to pursuing the high end sound, Few, did not face bankruptcy at some point. These guys never had making a fortune remotely in their mind… only producing spectacular products, the very best possible.

I recommend instead of looking at a price tag and coming up with your own conspiracy theory completely devoid of facts or understanding, do some research and find the answer. It is easy to find. For instance try the Audio Research 50th Anniversary Book. It goes deeply into the endless dedication of the founder / lead designer… like almost any great high end companies. Learn about Wilson, Pass… etc.

OP,

I am really sorry that my comments come as a surprise to you. It saddens me that folks growing up and educated in a country with unhampered privilege, know so little about the world. I have taken advantage of opportunities and have worked for great high tech companies like Burr-Brown Corp, and Texas Instruments as an executive and a start up company. I have worked in the global manufacturing supply chain all over the world. Completely understand business, manufacturing. I have followed the high end audio industry for fifty years. Your perspective is so lacking in understanding it is embarrassing.

 

I can only suggest you learn more about the high end audio industry. You will find what I have said about of it is absolutely true. 

@waytoomuchstuff

 

+1

Each component sale must pay for the below (just a quick list off the top of my head).

Cost of Research and development

Design (Includes hundreds of hours of listening and swapping out different parts and breaking them in). By very talented and expensive engineers.

Manufacturing set-up: Setting up a line, developing testing stations along the way.

Design packaging —- pay for set up

 

Cost of Manufacturing:
Cost of Materials

Cost of ordering dozens or hundreds of parts with different lead times (this takes time and if you are missing one piece… your dead in the water).

Cost of holding the inventoried parts and finished goods

Cost of holding large quantities of repair sub components for sometimes decades.

Cost of packaging

Manufacturing Costs

Labor (health insurance, time off, taxes)

Utilities: Rent, electricity, warehousing

Cost of IT. Computers, software to run the business, networking.

Returns / repair processing

Cost of selling:

Sales force… if even only one or two .

Advertising - pages in mags, Google searches… etc.

Coordinating add purchasing,

Developing and managing a global network of retailers.

Road trips to manage retailers / distributors. Pressesce at Audio Show all over the world.

Order entry, inventory management.

 

Customer support line / technical support.

 

Finance:

 

Accounts payable

Accounts receivable

Manage cash

manage accounts that do not pay, make sure accounts receivable do not grow faster than accounts payable or you go bankrupt.

Cost of Manage employees and operation

Periodic accounting cycles, annual tax returns… W2 for all employees

Employee relations

Taxes

 

The above must be paid for by the sale of each high end component. The higher the price, the lower the sales number… the more each unit must cover it’s development, manufacturing cost and the cost of ongoing operations.