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The survival of the fittest.

I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58

Showing 3 responses by yogiboy

yogiboy's avatar
yogiboy
5,487 posts
 
@ millercarbon
"Marketing- no discernable marketing. Unless you count word of mouth, which is excellent. " 

That’s not true! Tekton has a full page add in Stereophile and TAS every month!
yogiboy's avatar
yogiboy
5,487 posts
 
@ mahgister
Sansui? They folded many moons ago!
yogiboy's avatar
yogiboy
5,487 posts
 
I am glad that you are enjoying your older Sansui gear. But the topic was speaker manufacturers survival not vintage gear. All the best to you!
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