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The survival of the fittest.

I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58

Showing 6 responses by simao

simao's avatar
simao
1,750 posts
 
I think the OP may be overlooking what @mapman suggested about good speaker manufacturers chugging along despite a lack of major marketing. Ohm, Decware, Spatial, Reference 3A, and other small manufacturerers have lasted for decades because of loyal fan bases for well made products. Marketing has nothing to do with it. 
simao's avatar
simao
1,750 posts
 
@kijanki but how do ohm,etc, get established when they eschew traditional marketing?

And I distinctly remember Hyperion speakers. They are beautiful to look out, well designed, and more important, sounded delicious. I wonder if their demise was also a consequence of the rebirth of HiFi at that time? And I wonder if they're visual similarity to Wilsons also played a part?
simao's avatar
simao
1,750 posts
 
@amg56

Butthurt much?
simao's avatar
simao
1,750 posts
 
So, question: How does someone like Atma-Sphere continue operating? I mean, what broad marketing does he have to account for his continuing sales?
@kijanki I wasn't aware that Ohm had those ads back then. That probably accounted for their launchpad.

simao's avatar
simao
1,750 posts
 
@amg56.  Okay, boomer. 

Your post was littered with gatekeeper statements and sweeping generalizations, as if somehow you determine what'd fit for discussion. I get that you feel the rhetoric has changed, but to decry more and more people asking questions as indicative of laziness and myopia as a stone that has stopped rolling. 
simao's avatar
simao
1,750 posts
 
How about Blue Circle? Gilbert Yeung built amazing components for years until he simply retired. 
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