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The survival of the fittest.

I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58

Showing 1 response by lhasaguy

lhasaguy's avatar
lhasaguy
331 posts
 
High end survives over time by establishing a loyal customer base.  Magnepan is one of those companies.  No one ever made money by selling one to a customer.

That is true for speakers as well as electronics.  Tektron seems to be getting a following, time will tell.

Marketing has value, but quality and value is what makes repeat business.
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