The survival of the fittest.


I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58

Showing 1 response by invalid

He had had a couple pairs damaged in his showroom and he had several owners return them and demand warranty repair because they got damaged by a minor incident. I'm not sure if this is the major reason Apogee failed but it was certainly a factor.

Apogee didn't really fail they were bought out by ADS, and they didn't think there was enough profit in the speaker to continue the line.  Apogee didn't charge enough money for most of their speakers. The duetta 2 speaker was only $2300 when they made them.