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The survival of the fittest.

I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58

Showing 1 response by cleeds

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cleeds
5,699 posts
 
bigkidz
When we started, I was politely introduced to marketing - the reviews are not free. It is very political also.
You were introduced to the wrong people. Legitimate audio magazines and websites don't charge for a review other than requiring the temporary loan of a product sample. Politics are everywhere in life, so it doesn't make much sense to single the audio world out for that.
Many of the products today are distributed by brick & mortar dealers. Many brands have protected territories like Vandersteen, B&W, etc.
As well it should be, imo.
It is not easy to get your product to the market
That has always been true.
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