Some good insights here. As someone who’s been around ( lower) high end since the 70s I think it’s offering something unique (whether real or not) that makes a good story - previously thru reviews and dealers - now through word of mouth on the internet.
The also need to keep evolving as others will come after your space unless you have patents like Ohm.
Was a big/early fan of DCM back in the day (going to school in Ann Arbor). Great value and unique approach but didn’t follow it up and becomes just another speaker company over time... they might have been sold over that time too and lost the vision of the company founders...
The also need to keep evolving as others will come after your space unless you have patents like Ohm.
Was a big/early fan of DCM back in the day (going to school in Ann Arbor). Great value and unique approach but didn’t follow it up and becomes just another speaker company over time... they might have been sold over that time too and lost the vision of the company founders...