The nightmare of the cartridge buyer...


I recently completed a several year quest to acquire a new cartridge. This quest was basically a major PITA and a nightmare!

Why? Well let’s take a look at what will be in store for all cartridge buyers’ in the US...and possibly other countries as well..IF they are seeking a top flite cartridge , like I was.

Firstly, and here’s where a big part of the problem lies: You will typically be unable to audition any cartridge under consideration...certainly not in your own home and more often than not, at your dealers either.

Then we have the fact that these products are closely monitored for who and whom can act as a dealer...which is then severally restricted by territory and distribution. We then add that the pricing is very well controlled...CAN WE SAY PRICE FIXING...which in most states is an illegal practice...but seems to be the rule here.


Let’s begin with my story...and then I am hoping that members will chime in here with their thoughts and probably also their own ’horror stories’....

About three years ago, I decided to acquire a cartridge that would replace my aging but still ok Benz Ruby 2...
I wanted a cartridge that would surpass that Benz in most areas...and one that would be priced at about $3-$5K. A lot of money to be spending on this piece of gear...or so I believed.

At the time, I was considering the following models....Benz LPS MR, Koetsu Urushi and Rosewood Platinum and the Lyra Kleos, Delos, a EMT, the Kiseki Purpleheart, Air Tight ( entry level model at the time..cannot remember what it was called) an Ortofon A90--and a Transfiguration Proteus--lastly one of the ZYX models. After some research, i discovered that the Ortofon’s, the Zyx’s and the Transfigurations wouldn’t work with my set up --due to too low an output by the respective cartridges for my all tube phono stage. So this left the Kiseki, the Koetsu’s, the Lyra’s and the Benz’s...and possibly the Air Tight model.

Circumstances changed and my cartridge buying escapade was put on hold...until a few months back. In the few years since my last foray, I find out that Benz have basically gone out of business ( again!!) and so has Transfiguration. Meanwhile, the Van Den Hul line has come into the US again...this time with a new distributor.
The Zyx line has totally been updated and the Lyra line is now more available than before...at least in theory. The Koetsu are now handled by Music Direct...who have essentially doubled the pricing across the board! Oh, i forgot, the Lyra line has increased by about 25% across the board ( i don’t think inflation can account for this!!)
So where to start auditioning --the answer...nowhere!
Instead I am supposed to rely on various dealers enthusiastic recommendation for these products...except for the fact that one dealer tells me that Koetsu’s are the best thing since mothers milk- and the other tells me that Koetsu’s are horrible with all the faults under the sun...( at least the ones that are in my budget..see above!) Can I hear any of these for myself...either in my system, or at the respective dealers...heck NO! ( and don’t think this type of scenario/ behavior isn’t consistent for other brands as well!--irrespective of whether the dealer(s) carries said brand or not!).

Here I am left with the choice of dropping several thousand dollars on a product that a) has no ability to be heard in my own system..therefore having no clue as to the results that I will get, b) has absolutely no return policy c) can be easily damaged by myself or others in the case of incorrect mounting to the tonearm...and lastly...and this is the one that really annoys me the most: I must shop for these products at a very limited amount of vendors who all are naysaying their competitors and acting extremely unprofessionally in the process. ( Do i really have to talk to the prospective rep for the line in order to determine the compatibility of the cartridge under question with my arm, the reasoning behind the asked price, where the dealer is that should be selling me the piece in question ( so as not to cross territorial lines) and on and on!!)

Then we have this little bonbon...The damn Japanese sourced cartridge(s) is available on several Japanese web sites at a price that is usually 50 -60% of the retail price here in the USA!! And that price in Japan is still at FULL RETAIL! ( Yes, I know it cost a ton of money to ship these things from Japan to here ( since they weigh a ton), LOL).

Where does this leave the US consumer in regards to the acquisition of a top flite cartridge...IMO the answer is between a hard place and a rock..You either pay through the nose and get totally ripped off by the likes of Music Direct and the various small independent reps in the US for these cartridges, or you takes your choice and risk buying from a grey market vendor abroad...but at a fraction of the price! BTW, mysteriously most of the top flite Benz cartridges continue to be very available from a vendor in China who seems to have cornered the market?? What’s up with this??

I can go on and about this journey, as I have just began to scratch the top of the heap in this story, but let’s hear from you guys as to your experiences and thoughts.... Was your top flite  cartridge acquisition an equal nightmare, or was it something else?






128x128daveyf

Showing 15 responses by lewm

best-groove, Has it occurred to you that vdH may mark cartridges he has worked on so that, if the cartridge shows up on his bench again years later, he will have a record of his work and the date thereof? I admit it's an eccentric practice but probably without malicious intent. Ten years from now, you may in fact benefit from his having done it.
I believe that the carbon fiber cantilever is an option, available on some of their product; not all ZYX cartridges use it. The rest will continue to use boron.  Based on the SQ imparted by CF in the context of some other audio components I have heard (speakers, tonearms, headshells, cartridge bodies, etc), I will stick with boron.  But I doubt that CF cantilevers would be less "durable" than boron, under normal conditions of use.
Chakster, That photo of the cantilever/stylus on your Airy III is quite interesting. Didn’t Nandric indicate that pressure fitting of stylus to cantilever can only be done with an aluminum cantilever? Yet ZYX uses boron, I think. Or am I in error?

By the way, where does William Thakker fit in this scheme?  He sells main line cartridges at low prices, too, from Europe.  
You guys have seen too many James Bond movies.  As against Chakster's experience with 2juki, there are many others who have had good experiences buying from him.  (I purchased a used, vintage tonearm from him, not a cartridge, and I was very pleased with the transaction.) The risk for a new cartridge would be that the distributor in your own country would probably not honor the Japan-only warranty.  Why should he? I am certainly not questioning Chakster's veracity here. I'd like to know more.

I'm not sure where 2juki would get a ZYX cartridge with a "fake" serial number, in the first place, unless the implication is that the cartridge is not new or not what it is labeled as.
I don't recall seeing any Benz cartridges on sale in Tokyo, as of last June.  Or any time before that, either.  But since I wasn't actually looking for a Benz, it could have escaped my notice.
Buying cartridges in Japan:

Boys, I travel to Tokyo frequently and when there I haunt audio salons in my spare time. You will never see a Lyra cartridge overtly for sale in Tokyo. Likewise for Koetsu, maybe excepting their lowest cost models. If you ask a salesperson about Koetsu or Lyra, they don’t know what you’re talking about. Likewise also for Clearaudio and several others aimed at the foreign market, i.e., outside japan. Other good  brands can be found but there’s little price advantage especially considering the lack of a US warranty, like Audio Technica. That still leaves a few relative bargains, e.g., Shelter and Ikeda and a few brands we don’t see here in the US.

I inadvertently posted these comments on the latest Madavid "rip-off" thread (Tonearms), earlier today. Sorry.
If you are a serious and well healed potential buyer of a $10,000 cartridge or a $50,000 turntable or, god forbid, a tonearm, believe me, there IS a dealer out there who will get on an airplane and fly even to your desert island in order to demonstrate such products.  I know personally of such a customer (who is my neighbor here in the DC area), and his "dealers" (plural) fly to DC from the West Coast, or drive down from NYC, in order to do demos in his home.  But they know he has done business with them in the past.  Thanks to my neighbor, I have gotten to hear some megabuck products on demo at his home and sometimes in his ever evolving system.  As occasionally is the case with Darwinian evolution, audio evolution can go in both directions.

Alwyn, No one wants to talk about scale or value, because that is not the subject of this thread.  Yet you are not the first person to bring it up; so in fact some people DO want to talk about scale or value, regardless.  It's tiresome.
Davey, What more do you hope to achieve by perpetuating this thread?  Not only do at least 50% of the responders lack sympathy, but also none of us, including you, can do a darn thing about the current situation.  I do also think you are being a bit childish if you haven't investigated the possible arrangements with a certain few dealers whereby you might actually secure a home trial.  If that's what you really want, that's where you should place your effort.  Some likely sources have already been named.  Frankly, I don't care if you won't buy a vintage cartridge; that leaves one fewer buyer competing in that market for the very few worthwhile purchases I have not already made.  Have a nice day.
I don't necessarily share all of Chakster's adoration of all vintage cartridges over all modern, expensive MCs.  I judge them all separately, and I do find that the old MM and MI types give more bang for the buck as well as more absolute bang, most of the time. Nor do I or Chakster claim that they last "forever".  The point is that a "good" one has no more of a wearing effect on an LP than does a modern, brand new sample, assuming both are properly set up.  (If you disagree, please divulge the scientific basis for your claim.) Do you want to get into a debate over who loves his LPs more, Chakster, Halcro, and I vs you and your friend with the Lyra Atlas? That strikes me as nonproductive.  The fact is your conclusion based on your friend's experience is in error. But the debate about vintage vs new production is really separate from the main subject of your post. 

The fact is, as has been written here before by me and many, many others, the current method of marketing "expensive" cartridges has evolved over 40-50 years due to the nature of the marketplace and the economies associated with running an audio business, either a bricks and mortar type or a mail order type.  And in fact, if you care to look, there are several businesses that WILL allow you to return a cartridge if unharmed and within a specific time window after purchase.  Often, to be accorded such a privilege, you have to be a trusted customer with a good track record.  Robin Wyatt is one who has been mentioned.  I am pretty sure that Mehran, who sells ZYX will do that for folks he knows.  Others have mentioned other companies.  So, let's move on.
Davey,  You're wasting bytes.  What you want to happen is never going to happen.  It's from an era that is dead and gone.  Get used to it.  Or maybe, move to Japan or Hong Kong.  I would guess that home demo of phono cartridges can be done in those locales.

The story about vintage cartridges making LPs too noisy to play when the Lyra was re-mounted sounds to me like hogwash or the result of incompetence on the part of the person who was doing the work.  I own a dozen vintage MM/MI cartridges and 4-5 high end LOMC cartridges (ZYX Universe, AT ART7, Koetsu Urushi, Dynavector 17D3, Ortofon MC7500, and Ortofon MC2000; both of the last two are "vintage", I admit).  I regularly switch back and forth between them. (I also own four turntables set up in two systems.)  Properly set-up vintage cartridges with useable styli do not ruin LPs at a rate any faster than do modern LOMC cartridges.  (But this is not the issue we are discussing.)
davey and tangramca,  You guys may agree that lending expensive cartridges for demo is, what?  A good idea?  It would be a good idea if we all were not so human.  You agree that most or many dealers would not know how to demo a cartridge properly.  What do you think is the skill level of many/most audiophiles when it comes to mounting and aligning a cartridge?  So, at best, the potential buyer's judgement would be affected by his own skill at mounting and aligning.  However, I am sure that if you are deemed to be a major purchaser, the very few remaining dealers who cater to such persons would visit your home, do the set up themselves, and then wait around for your opinion, preferably if you were also a possible buyer for other very expensive gear to complement the cartridge.  Most of us are not in that category.

What you propose is not crazy or even novel; back in the day when we actually had high end dealerships in most major or even mid-major cities, it was common to be able to audition cartridges in the store.  But theft was a major problem.  Browsers would remove the headshell from the tonearm en bloc and walk off with both the cartridge and the headshell.  And back then, an "expensive" cartridge would have cost the dealer only hundreds of dollars, as compared to the current situation with pricing.  The theft of a few Koetsu Urushi's would dampen the dealer's enthusiasm for demonstrations, in a hurry.  Alternatively, cartridges were damaged by ham-handed customers passing by.

I don't argue that the current state of affairs for persons who want to buy an expensive cartridge is ideal, but it has evolved over decades to be what it is now.  The best we can do is read reviews, listen to others' systems, and take the leap.  (Or deal with Robin Wyatt, per Chakster.  He is a great guy with an impeccable reputation, and Miyajima are excellent cartridges.)
If I owned a restaurant, I would say please don’t come to my restaurant. I cannot guarantee you will like the food. After you chew on it, I cannot take it back.

Do you really think it makes sense for a US audio dealer to lend out very expensive cartridges for customers to try in their home systems? how do you think that would work out for the dealer? I cannot feel sorry for you. I especially cannot feel sorry for your friend who bought a Benz cartridge from China, for god’s sake. China!
Why not drop the term "rip-off" and all its grammatical variants? It makes you sound too much like that other guy who thinks everything in his audio system is a rip-off. (I won't name names, but you know who I mean.) You could say that buying an expensive cartridge is a "crap shoot", instead. But if you buy a cartridge that "works" as advertised and end up not liking it so much, that is not the definition of a rip-off. That is called a learning experience. I own many cartridges that are not so great compared to other cartridges that I now prefer; it's part of the journey. Just don't make the same mistake twice.  And above all, lighten up!  This is a fun hobby.

By the way, I did buy my Koetsu Urushi from a brick and mortar store in Tokyo.  You will not find Koetsu cartridges, above their base level, in stock at any store in Tokyo, at least not in all the many stores that I have visited.  I had to order the cartridge and pay for it, in person, in the presence of my son who speaks fluent Japanese, because the sales personnel usually speak zero English.  I then had to wait two weeks for the store to order and receive the Urushi, which my son then had to send to me, because the stores will not ship outside Japan.  And the total cost (including air fare and presumably a hotel room), if one were to visit Tokyo solely to buy a cartridge, is not a big savings vs buying the Urushi in the US.  (And that's not why I visit Tokyo.) I would agree however that the US distributor does apparently take a big bite.
Davey, Dave Garretson gave you very sound advice. I never realized there were so many whiners here. Suck it up! We’re lucky to be affluent.