the magic of power cords


We need a bit of magic in our lives. It might be the reason why audiophilia has such traction among people from all walks of life.

The neophyte's skepticism is likely proportional to the level of technical training - the more you think you know, the stronger the conviction that, for example, the power cable business is a sham: "electrons are electrons" and "if the house cabling is bad, why would the last 3 feet matter?". The stronger the conviction, the more humbling the experience of hearing the power cord magic in action.

A few years back a Sophia Electric amp came into my hands with what looked like a generic power cord. The few non-generic cords I tried (Audioquest AC15, Audio Magic XSteam, Shunyata Research Diamondback) made a significant difference for the worse. The thin, black, generic-looking original cable allowed for a clarity and definition of voice and instruments that got totally washed out with the aftermarket cables. A night-and-day difference. No doubt - the power cord made a huge difference - but not in the expected direction. The Audioquest AC15 was particularly bad.

For awhile, I kept trying them around on all incoming equipment (be it DACs, preamps or amps). The AC15 sounded so bad every time that after awhile I wasn't even trying it out.

Many years and few amps later - something seemed not quite right with the presentation of my KAV-300i: slightly dull upper bass. Power cord: Zu Birth. Finally (after multiple interconnects and few speaker cable swaps) I pull out the power cord stash (same as above). This time around the AC15 was the great surprise: it allowed for clarity and macro dynamics well above the others.

What do I learn? Nothing, really. When is shielding important? When is gauge? How about the conductor or the insulation? How come there isn't one "best" design?

The magic continues.
cbozdog

Showing 20 responses by bo1972

In a few seconds I know what is there and what is missing. In the past I thought other people do hear it as clear and fast as I do. But these days I know they don't.

What I said before; I can hear all parts which need to be there in a few seconds. Even at shows I can describe what is missing and what is good. I can describe it very well so every person understands what is good and what is missing.

I know from many brands of cables, amps, sources, conditioners and speakers what there properties are.

When you are not aware of these properties you don't know what you are doing. And how the sound you have is created. At many shows I am Always looking to the eyes of people who demo. When it is not good, I can see that they really don't f..know why it is not good. It often makes me smile, and I think what a f... idiots. And believe me at shows in my country there are many!!

I know in a very short time what is good and what is missing. When I am aware of the properties of the equipment, I know what the sound and image will be.

When you have a photographic memory you can compare different options in audio a lot more easy. In a few seconds I can describe what the difference is between them. And I can do this very precise.

When you use all the parts for what I call Total Sound in your system every person will enjoy the music. Because these parts influence the emotion of us people.

When parts are missing in a set, after time you will not be happy with it anymore. So you will listen less to your audio set. This is also very simple to explain.

I can create a much better sound in almost every system. Because seldom all parts are there which need to be there for what I call Total Sound. What is in my world the blueprint of the Absolute Sound.

Even if I listen to stuff I don't know, I still know which parts are there and which are missing. I understand the properties quite fast of new things. It is Always fun to listen to new stuff.

In 1998 I started to give tools ( cables, sources, amps, conditioners and speakers etc) properties. Because I understood they had different properties when you compare them. I still do it this way.

You need to keep things simple as possible. For comparing audio only use a few numbers you know very well. Do this over and over again.

In the past I hated those brands which give a very average or even poor sound. These days I still hate it. I am still surprised how much shit there is on the audio market.

That is why I wanted to to it differently. My goal is to create the best sound for every single person.

I am a perfectionist and only interested in the best. I almost only wear Italian cloths. In every single thing I buy it need to be the best. For my clients I have the same level to perfection. Why? Because every single person deserves the best sound for the money they spend.

I work with the same dedication for people who spend 1000 dollar and those who spend 10.000 dollar. There is no difference in approach. For me all people are equal.

My focus is on the endresult of every single system. Even when I sell new speakers, I make people aware they still need an amp to create a 3 dimensional sound. I understand that many people buy audio in parts. These clients now are saving money to buy a 3 dimensional amp. I am Always doing a quality check at all my clients.

I Phone the older clients if everything is still working. I told them all that they can contact me every single day till 2 a.m. Then I go to bed.

My approach and my world is a lot different compared to others. It is as it is because the low level in endresult many audio companies give irritates me so much.

I want to increase the quality and pleasure for all people to be happy with there beloved music.

Bobby
I do consulting, because I love freedom. I worked also for over 6 years in a speciality shop in sound and vision. I also did run a shop in sound and vision for 2 years.

But I wanted to do it differently. Now I have more time for my clients. So I can deliver a higher endresult. That is what counts for me.

I spend a lot more time on individual customers than shops do. I also sometimes give presentations for some manufacturers. I do the things I love and I do it my way.
I started testing many powercables in 2002. I had and still have a lot of fun testing them. That time I worked in a speciality shop in sound and vision. I wanted people to understand how big the influence was of a powercable. So I started blind tests. I Always used a very expensive powercable and our most sold one of about 100 dollar. Most of the time I used sources, but also I did it with amps. For example a source of 2000 euro with a powercable of 2500 euro. I compared it with a source of 5000 euro with a powercable of 100 euro. It was a lot easier to get a better end result with the use of an expensive powercable. People Always were very surprised. This is how you can people make aware how big the influence is. That is why you need to keep things as simple as possible!
When the Valhalla powercord came out I could live for about one year only by selling these powercables. It was so much fun to sell them. These days there are more exeptional stunning powercables.
Expensive powercable make sence when you get a better endresult with a 2000 dollar costing poweramp or source with a 3000 dollar costing powercable. Compared to a source or amp of 5000 dollar with a 100 dollar costing powercable.

When you do this in blind tests people will understand the value of a powercable. I do this for about 12 years now.
I hate everything what is fake!!

In audio facts only count. It is only about the sound you hear.
Yesterday I visited a client of mine. We did a few different tests. I also had 2 Purist Audio Limited editions with me. For his Wadia 7si and Spectral poweramp it made a huge improvement. We are not talking about a few %, a very big improvement. We also did compare his MIT interconnect with the brand new Audioquest Wild Blue Yonder. This is a big improvement over MIT as well. But.....the improvement of the Purist limited edition was even bigger.

Since this date I have not tested any powercable brand which can make this level in improvement. The level in black is stunning. Also instruments and voices become more intimate. MIT would wish they could achieve this. I owned there best powercables. Those are inferior to Purist Audio powercables. Also the decay in the right and left side behind the speakers is a lot bigger. The level in 3 dimensional image between MIT and Purist Audio is big as well.

I Always say: voices become more round. This means there is more space around them and they are less flat.

instruments and voices are so much better separated than MIT powercables can ever create.

Another example; percussion, you hear the difference in height with a Purist Audio powercable.

Purist Audio is superior in what I call individual focus of instruments and voices compared to MIT.

In one year of time I beat all MIT cables with ease at different clients. Purist Audio and Audioquest makes it very easy to win from many other brands. I say; I love'm!
The best sound Always will win. It is more important than words ever will be! It is that simple....
You Judge sound for more different parts. You need to understand all these parts. In 16 years of time I have done thousends of test with cables, sources, amps, speakers, conditioners etc.

I can hear all these parts in a few seconds with my own music. Most people can only focus on a few of the parts to Judge for.

So what I do for these people is to explain what the difference is. I do one part at a time. So it becomes a lot more easier also for those who have less experience.

When you do it right, it is even for people who have not a lot of knowledge very clear. You only need a normal working hearing.

When people say: I don't hear the difference. At a show I don't think it is that good. Often it is not that good in real.

My experience is that when all parts are there in a set it is convincing for every person. When a part is missing. At shows many people make mistakes ( they don't know what the f.. they are doing0) or what I said parts are missing.

When is sound convincing for every single person?

when all these parts are in a set.....

http://forum.audiogon.com/cgi-bin/fr.pl?rcabl&1393266431

read my story about total sound
When you use the best brands on the market and you use it right. Cables are very convincing. The problem is that far over 95% what is on the market is average or even poor. There is more shit on the market and that is what it makes it less convincing. That is the reason I only sell the best in every single price tag. It is that simple! So keep it simple and clear!
I sell a 3 dimensional sound. My way of roomacoustic measurement is a very important part in the succes.

Onkyo is the most cheap brand who can give a deep and wide stage in the lower price tag. I sold brands like: Marantz, Denon, Cambridge, NAD, Arcam for many years. Those ar what I call 2 dimensional brands. When you use these with speakers who can give a deep and wide stage there is almost no depth compared to Onkyo ( Integra)

I only work with Onkyo, Primare and Pass Labs.

cables: only Audioquest, Kimber and Purist Audio

Same story for Monitor Audio. Compare these speakers with Kef, Dynaudio, B&W, Focal etc in the lower price range and you will hear the same difference in depth and wide when you use a 3 Dimensional amp. Stage is also superior in sharpness for individual focus.

Same story about cables.

In the last 6 months I sold about 70% of all the stock of the distributer for Olive in my country. They had very low prices. So I did win every single battle against other streamers of other shops.

Always create a higher level in endresult compared to my competitors. That is how I work. I always want to win. Hearing is believing. That is why sound counts at the end. It is that simple!

I have to admit that the knowledge and insight of other people who work in this business is a lot lower compared to mine. This makes it a lot easier. I am Always testing and improving my knowledge and insight in sound. I test new systems etc. Most people are very lazy in my country, they do nothing to improve there knowledge anymore.
I never heard a component with a stunning powercord like the best Purist Audio makes.

Can you give me a name of a component with a stock powercable who has the same level like e Purist Audio Limited edition.

If you never have heard this cable or compared it with a stocj cable you really don't know where you are talking about. it is that simple! Audio is Always about facts. What you hear is what you get!
Music is the essential of audio. It always will be the main thing. My biggest hobby is music. I buy a lot of music every week. Without music you never can enjoy your audio system. In 16 years of time I met several people with extreme expensive highend sets with not a lot of own music. I told these people that it is impossible to become happy with there set. It is all about music!
My focus is Always on how I can achieve the best endresult with the money they want to spend.

The result ( what you hear) is that what counts. That is why I say; hearing is believing.

I have said it many times; it is easier to achieve a higher endresult with a source/amp of about 2000 dollar with a powercable of 2500 dollar. Than with a poweramp of 4500 dollar with a powercable of 100 dollar. I have done these comparison blind for clients. Normally they think the more expensive poweramp/source will be the one they prefer.
Almost all of them prefered the less expensive poweramp/source with the expensive powercable.

Hearing is believing. That is what counts. I am only interested to create the best sound for an amount people want to spend. You can spend your money in an audio system differently. If you are a perfectionist like me it needs to be the best possible. That is Always the goal.

In the past I did send many clients to other shops even if they already wanted to order it. Why? Because I wanted them to hear how big the difference is for the other options. For me it is always about convincing and honesty. If you can get a better sound at a competitor you should choose for this. I would do the same.
The easy thing is that you can hear what is there and what is missing. That is Always clear and Obvious. Even if you do not know the equipment.

The first time I listend to clasical music in real I was stunned by the intimate sound of it. The voice of a female singer was very small and direct. With my eyes closed I used 2 fingers to make a proportion of her voice. That evening I changed the place were I sat. But the intimate sound of her voice stayed the same.

These days an intimate image and realistic proportion of instruments and voices are Always in every single set I sell or adapt. When voices and instruments become bigger the emotion is less involving. When I let people compare an intimate stage with a stage were instruments and voices are too big ( many f... idiots at shows do it. When I ask them how big you think an instrument or voice is in real? They say; we don't know) people prefer the intimate and reaistic image. Because the music pulls you into it. When the image is bigger the distance between you and the music gets bigger. And there is less emotion.

The other important part what influence our emotion in music is how deep the freq. response of an audio system goes. When it goes deeper there will be more emotion. I demo this by using a subwoofer and switching between on and off.

I am a big fan of the class A sound of Pass Labs. Why because it can let you hear the tmebre of a voice or even instrument much easier. This part is also very important for how much emotion people feel when you play there beloved music.

When there is a deeper and wider stage, voices and instruments become more loose from eachother. When I do a changement with cables and people hear it they often give a big smile. I Always say: smiles on people there faces and tapping with there feet during a show gives a good impression what they think about your demo.

The art of sound is what can make a system play emotion and give a sound to die for.

These days I can get a good endresult with Pro roomcorrection even in the worst rooms on this planet.

I Always try to find solutions for limitations in sound. I don't take no for an answer
When it comes to the thread, I forgot to say that gauge matters. :)

For amps it is very important how thick the cable is. More control and grip. Also more dynamics.

When I compared different cables with different gauge I also had big differences. When you have a highend digital source thick cables like Purist Audio matters a lot.

I compared powercables from Nordost with Purist Audio in the past and with poweramps the Purist were far superior. Also for digital sources the Limited outperformed the Valhalla with ease!!
No, for me audio is only about what you hear. I can become hard or sometimes sarcastic but I am very serious when it comes to the endresult in sound.

When you hear my system my words become a lot more clear than they do now. I understand that really well.

Everything is Always about facts and the truth. I hate all those people who are not able to give people what they promised them. When you visit people with extrem expensive highend sets and the end result is average or even poor you become more fanatic and motivated to do it right. I hate people who lie and tell other people bullshit stories.

In audio there are still too many people who are not able to sell the best quality for the money. In my country it becomes even worse. Distributers with good stuff loose a part of there market. Only because some shops become distributers of low quality stuff. That is a main reason why I hate all the low quality stuff on the market. Because these people sell it to people. And so you get a lot less for the money you spend.
I said it many times and I repeat it again; it is not about me, and it never wil be about me. Even if I do it a lot different than other do. I love this work because I like to see people happy with there systems.

The reason why I can be hard and sarcastic is because I met too many people who have spend a lot of money on audio and still had a shitty sound. I have seen adult men crying. Because they were f...by shops who pretend they are good in audio. There hobby is making money.

Life is not about what you get, it is about what you give. I love to give people a stunning sound.

Even now for the first time I earn a lot of money with sound and vision I will not use it for myself. I will use it to create my own foundation.

This I will use for people who have nothing. To get there I still have a lot to do. That is the main thing for me in life. The highest thing you can achieve in life is to influence the life of those who have no possibilities to create a better life and human living.