It's akin to writing a reference letter or a letter of recommendation. If a student asks me for one and I have negative things to say, I'll pass on writing the letter rather than writing a negative letter. If I really have to write one, I'll couch it in generic terms that admissions can plainly decipher, but that don't openly condemn.
Reviews strike me the same. Every now and then Stereophile will write negative things about a unit, and the company then immediately rebuts those critiques in the back of the issue, usually pointing out detriments of the review or set-up or something like that. But I can't remember Stereophile or TAS ever ending a pages-long review, complete with sexy photos and graphs, with something like, "Don't buy this. It sucks. You'll regret it."
Reviews strike me the same. Every now and then Stereophile will write negative things about a unit, and the company then immediately rebuts those critiques in the back of the issue, usually pointing out detriments of the review or set-up or something like that. But I can't remember Stereophile or TAS ever ending a pages-long review, complete with sexy photos and graphs, with something like, "Don't buy this. It sucks. You'll regret it."