The death of ultra hiend audio


Verity and DarTzeel last year, now MBL, ultra high end audio manufacturers are facing their demise and they have nobody but themselves to blame. What do these companies have in common: too much investment in creating the very best and when that fails raising their prices bottom up to recover their losses and inevitably charging 2x what the same product cost just a few years ago. Ego, greed and poor management can only result in one thing!

hiendmmoe

Showing 1 response by musicfan2349

Here's another thought... Those brands were trying to market to the 'cost is no object' segment of the market. I think we can all agree that is niche at best.

Unfortunately when companies like that try to go down market, consumers are worried that the products will be greatly cheapened and stay away. Look at Marantz, Harmon Kardon, etc. They tried to go 'mid-fi' to get a broader market share but still wound up on the ropes and fodder for raiders.

It's a tough game! There's a few names have have managed to keep afloat, like ARC, MacIntosh, VPI, etc but even they have had to acknowledge the realities of the market. Look at ARC's new line of down-mid market components. Not everyone, or even many, can afford $90k for their new flagship amp...

 

Happy listening.