TCC will push Synergistic and Shunyata in that price range. But they will eventually include other brands into the conversation. The SR cables I tried I never liked despite their tuning devices really making a difference (gold bullet, silver bullet). Never got these to sound natural in my system. Your results may vary.
I’ve had both good and bad experience with TCC. Their system of assigning a salesperson to a customer or customer to the sales person, whichever way you want to approach it, doesn’t really work too well. If and when you get in touch with your sales rep you can either borrow or purchase. If borrowing whatever the fee you paid excluding shipping will be credited to your purchase. You will also get frequent flyer discount. I’ve had to call TCC multiple times to place an order with no one calling me back. I would’ve bought the crap elsewhere except they had my credit from lending library that I wanted to use up.
Overall would I recommend them? No. Not anymore. And I’ve neen using them for close to 20 years. As @lalitk pointed out, find a dealer that carries multiple brands who can let you try cables at home and steer you in a right direction. Or buy used, try and flip if not good.