The old real estate saw "Location,location location" applies to speakers but modify it to "Listen listen listen"
Ad copy and enthusiastic dealers can make you believe that brand X is the best thing since Rod Stewart sang standards at your dinner table.
For me going out and doing the hard work of auditioning at the store and then at home with my gear in my room with my source makes some surprising conclusions. When you get to the "affordable" 10K speaker range they are all really good furniture, but they don't sound anything alike at your home.
Anecdotal story: I had a pair of Vienna Acoustics towers that were at my home for a year. Really nice furniture indeed! And super cool see through cones (woohoo). I delivered them to a gearhead buddy and hooked up a pair of bookshelf KLH turds before my new Brystons arrived. What a hoot ! The Best Buy KLHs sounded "almost" as good as the Vienna towers at lower levels (muddy as dirt at a bit higher volume- no surprise there) Point being that price and sound are not directly corollary.
Anyhoo...go on a listening tour with your most demanding source material then get your 2 favorites home and audition them there with you most demanding source material. No regrets afterward. Just wonderful music!