I'm guessing the owner feels the speakers are lacking in a certain department within his room. We do not know if the owner has any treatments. For all we know the room may be four concrete walls. The speaker manufacturer cannot know every customer's listening situation.
In my view, a company like GIK Acoustics could go into the owner's room and "fix" whatever the owner lacks. Plus that "fix" would be lasting with any speaker the owner buys.