Again, our brains lie to us. They hate to admit we have been scamed and will reinforce belief harder and harder. Sound is real. What we hear is the lie our brain tells us. If you believe it sounds better, your brain will convince you it does. Just it has no bearing on the actual sound.
So, you don't trust your own brain? You do know that that's how sound is processed, right...by our brain receiving signals heard by our ears? Is this based on some religious tenet of original sin or something? Or are you saying that our brains have been collectively duped but your brain knows better?
For those curious enough, here's a link to a mini rant by John DeVore about measurements:
https://www.youtube.com/watch?v=mZIA44cunNY
All the best,
Nonoise