TAS new look-the end is near?


Picked up the latest copy of The Absolute Sound a couple of days ago and something just aint right. First I noticed the cover has changed. Gone is the dignified layout- White boardered in a contrasing color. Changed is the subtitle from "The High End Journal of Audio and Music" to "Stereo - Multichannel Audio - Music" ! Flipping through I find bold red printed highlighted quotes between paragraphs in some of the reviews. Then I came accross pages 18-19. FUTURE TAS big orange letters, pictures and arrows and captions and it hit me. Stereo Review! Audio! But not TAS! Even the paper stock seems cheaper. I remember when the cool little "underground" mag grew to full size. Oh well at least the print and pics were bigger. But now the "journal" looks like any mag, no character. Shorter reviews, less critical comment, more watered down praise. Now this! What happened to this sharp edged journal? Does this distub anyone else? PS- if the must change their look they should check out HI-FI+ (GB).
blkadr

Showing 2 responses by mjm

"HP needs to start over"? Hmmmmm...I wonder if he has an exclusivity contract with the current TAS management for his audio musings? Or might he be 'permitted' to start a small-format publication, or even a newsletter, NO ads :-), and build up a subscriber base the old-fashioned way? Maybe even a password-protected subscription web site? I love the idea of bringing back some of the directness and simplicity of TAS and S'phile in their salad days! Of course, neither he, nor we, can recreate our own innocence....
TAS is still the best mag overall IMO, and has been so through its many, many ups and downs, notwithstanding some still competition from Fi, aeons ago. I have every issue of TAS (as well as Fi, Sounds Like... - anybody remember Jeff Goggins foray into publishing? Where is HE now? - Audio Adventure, TAV, etc.), and most of S'phile -- and TAS remains a reference, frequently pulled out and consulted, each re-read providing new insights previously missed, while S''phile and all the rest stay on the shelf for the most part, quick snacks compared to TAS' feasts. I agree that one of the truly annoying things about TAS is/was the never-ending parade of dropped hints: "Oh, what we COULD tell you if we really wanted!" Hints about backstage controversies, promises of revelations about un-named wonderous products that never appeared and future updates that never made it into print...there was a lack of continuity, even over series of issues, and the reasons for these lacunae were rarely stated. BUT HP's writing has always been a draw for me; he obviously delights in words as much as he does music, and I'm happy that he's been able to share so much of his passions while still remaining a very private person. Can we really imagine what it's like to BE HP? Waking in the morning and patting the latest amp du jour on the way to brush his teeth? Having a video system that makes the cineplex obsolete? Multiple systems, all of them arguably SOTA, with a set-uptron to take care of the tedious details like cleaning connectors and aligning cartridges? Envious? Ubetcha!!! :-)

I wonder what behind-the-scenes machinations (if any -- I'd not like to posit a coup where none exists) led to Harley's elevation? Did HP get kicked upstairs, as it were, willingly? What would (will) a post-HP TAS look like? Harley should have a chance -- but at the outset, I have to say that I have never gotten the sense that RH has a guiding vision a la HP or JGH, that he's a dryish technocrat and not an inspired, passionate leader. Well, no one really thought GWB was a leader either, so who knows? But the chances of our ever knowing the true story are dim.... It's like a family argument about which we are kept in the dark, like children -- although WE are part of the family too!