Just another clever marketing scam - sorta. Actually this is a good applioation for a digital (SPDIF) cable - for instance the VH Audio Pulsar.
Blue Jeans Cable explains the issue well on their site:
...the subwoofer cable has the relatively easy job of carrying a very low-frequency, very low-bandwidth signal. But a subwoofer cable has a critical job to do: keep out hum. Hum can come from ground loops or, often, from EMI (electro-magnetic interference). ...The best defense here is a dense and highly-conductive braid shield.
Blue Jeans Cable explains the issue well on their site:
...the subwoofer cable has the relatively easy job of carrying a very low-frequency, very low-bandwidth signal. But a subwoofer cable has a critical job to do: keep out hum. Hum can come from ground loops or, often, from EMI (electro-magnetic interference). ...The best defense here is a dense and highly-conductive braid shield.