Stereophile looses Jonathan Scull


General Asylum
FYI, Stereophile looses Jonathan Scull
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Posted by Gordon Rankin (M) on March 29, 2002 at 12:39:56
FYI,
Heard about this yesterday and conformation today from J10 that Primedia (Stereophile's parent company) wanted to slim down it's staff in all magazines let J10 go yesterday.
I have know Jonathan for sometime now and his certain wit will leave Stereophile a little colder than it was before.
Thanks J10 for the bandwith!
Gordon
J. Gordon Rankin
albundy15000696a

Showing 1 response by sns

I for one will be somewhat sad to see J10 leave, while his reviews tended to be elitist (in equipment and tone) at least there was an interesting persona revealed. These are the sorts of characters that leave only to be replaced by milktoast, how unfortunate. What bothers me even more about this increasing blandness is that we (audiophiles) are partially to blame for it. In reading the many letters and commentaries to the audiophile mags over the years I've come to believe that some audiophiles only have disingenuous criticism to give. Every issue of every mag has readers cancelling or threatening to cancel their subscriptions over percieved contributors' wrongheadedness, language, personality traits, credibility, intelligence, etc... It never ends. God, if I agreed with everything written or spoken it would be one dull world.
While I agree it is good to publicize percieved wrongs, public cancelation of one's subscription is ridiculous, self-serving and destructive to the magazine publishing business. If one finds a mag to be anathma just cancel without telling the whole world. I for one would rather see print devoted to self-serving diatribes put to better use (reviews,technical evaluation,etc.). Diatribes are perhaps better placed in forums like this :-) where space is unlimited. How many bunnies does Art Dudley at Listener (consensus seems to place this magazine in high regard) have to give out in every issue. Rabbits do multiply! It has to be at best irritating and more likely downright demoralizing to publish in good faith only to be trampled on over and over. My God, the thickness of one's skin must be nearly a steel shroud. Sometimes I actually pity the poor contributor to audiophile magazines, who needs the aggravation. Is it any wonder we find the 'mainstream' audiophile magazines increasingly sanitized and glossed over.
Certainly there is a case to be made that publishers of 'mainstream' mags are destroying the quality of their product with myopic short-term profit equations, but audiophiles also have themselves to blame in the 'dumbing down' of audiophile publications. Proof of this is found in the circulation numbers of the so called 'quality' audiophile publications. Subscriptions are so ridiculously low that publication is sporadic (I can't even recall recieving the last issue of Positive Feedback), sometimes they quit publishing altogether and we are stuck with paying for goods never recieved. This situation makes it appear there is little or no profit in audiophile publishing. The fickle audiophile simply does not support a quality magazine in numbers great enough to be profitable. Rant and rave if you will but don't be surprised when you find the audiophile publishing world self-censored into oblivion. Sorry if I stepped on some toes, but self-criticism can be of service for good.