Static electricity Killin me.

Everytime I get up and touch any part of my rig I shhot a two inch lightning bolt onto my equipment. It's gotten so bad that I'm picking the equipment I figure it has the least impact on to shock, before I touch the piece that I'm actually after. You guys experience the same thing? And if so, what's the best way to get rid of the buildup? Speaker binding post? Cd player chasis? If I touch the wadia 170i first, it actually stunts it for a second.