@wesheadley I can’t agree with your point. I belong to a large audiophile “club” including folks with vastly different preferences, tastes, expectations and biases. So, I’ve seen hugely different responses to new audio experiences, particularly in the tweaks and cables domains. In my experience auditioning tweaks and cables over the years, I have found the negative bias of those who believe only in measurement as a valid indicator of performance is far more intractable than the expectation bias the owner of a tweak or cable might have. Indeed, I rarely have encountered strong positive expectations where tweaks and cables are concerned. Most of my fellow listeners take a try it and see attitude. After all, if the experiment fails, the item can be returned. But, there is always someone in the group who strongly, and I mean strongly, denies the possibility that tweaks or cables make a difference, even when most in the room hear one.
The argument for positive expectation bias, that people hear what they want hear, is nonsensical to me. I don’t remember ever witnessing somebody insisting a new tweak in their system improves system performance when no one else hears it. After all, who can be fooled by expectation bias over the long haul, when their system continues to suffer from sonic imperfections the tweak they purchased was designed to correct. To my mind, the psychoacoustic argument hasn’t even face validity, let alone empirical reliability.
Of course, this is not to say that all tweaks work in all systems, or even that any given tweak works in any system at all. I’m only saying that outright dismissal of the possibility of an audible effect is far more immovable than the expectation that a tweak will, rather than might, work in a given system and room.