Speaker Cables? why all the hype for expensive speaker wire?


After listening to many speaker cables, I am listening to basic 14 Gauge, high purity copper speaker wire and find myself shaking my head.  Does this basic speaker wire sound better than cables many times the price?  I am really starting to ponder that question.  I think I am hearing things on my records I never heard before and better balance of sound.  What are your thoughts?
tzh21y
My current theory on speaker cables, cables in general, and every other component in an audio system is that they all shape sound into puzzle pieces. 
Best IC and speaker cables I have used were the Synergistic Research Designers Reference 2 with active shielding.  Ended up selling them to go on the cable merry go round.  Ultimately I sold all the expensive stuff and went with Wywires blue for IC and some DIY type speaker cable.  Good bang for the buck, but miss those synergistic cables