Speaker Cables? why all the hype for expensive speaker wire?

I think better speaker cables matter. Maybe not as much as your power cables do.

I just bought Townshend F-1 Fractal speaker cables. Should get here in 2 weeks. Big upgrade from my Straight Wire Crescendo’s.

I was thinking about upgrading my speaker cables for awhile but couldn't pull the trigger as I could differentiate them. But the Fractals are a different ballgame.

It's a valid question. I have had Straight Wire Crescendo speaker cables(and interconnects) since 2009 and they are very good. But I've been contemplating an upgrade.

It took me a long while to sift through all the different speaker cables and their claims and reviews and I still couldn't make a decision.
Then I started looking into Townshend's F-1 Fractals as I was buying many of their vibration isolation products.

The reviews I read about the F-1's were on the side of revelatory and I was very interested in how they treat the copper wires with the Fractal technology. It's a different type of copper wires in a way.

In the end, I bought a pair of the F-1 speaker cables and even their F-1 interconnects to replace my Crescendo interconnects to keep the same loom. I should be receiving all the isolation podiums etc and Fractal in a couple of weeks.