As I see it, about all that should matter very much is the length, the gauge, and having a good secure termination. However, when people swap cables, they invariably introduce some collateral change. For example they tighten a connection that was loose or they eliminate RFI simply by rearranging the wires. Then they attribute the SQ difference entirely to their new, expensive cables.
Now, what I've just stated is an hypothesis. It should be testable. Meanwhile, Blue Jeans Cable represents roughly the point of diminishing returns for me (at $1.90/ft. for Canare 4S11, 14 AWG, unterminated speaker cable). More power to you if you can hear an improvement from a much more expensive cable with the same length and gauge as well as correct, equally secure connections.
Now, what I've just stated is an hypothesis. It should be testable. Meanwhile, Blue Jeans Cable represents roughly the point of diminishing returns for me (at $1.90/ft. for Canare 4S11, 14 AWG, unterminated speaker cable). More power to you if you can hear an improvement from a much more expensive cable with the same length and gauge as well as correct, equally secure connections.