Speaker Cables? why all the hype for expensive speaker wire?

   I compared zip cord to several more expensive cables.  It sounded different. In some ways it was fine, but there were things lacking, especially in the lower registers.  If you like the way zip cord sounds, you’re lucky, in a way!   But almost everyone on this site has been through that, experimenting with different cables, and come to a different conclusion.   It’s not just about the cost.   I use Grover Huffman cables now, which are moderately priced (as these things go), but I prefer them to more expensive cables I’ve had before. 
   

I should add that hearing things you didn’t hear in another system proves very little.  That happens when I listen to the cheap system in my car, for example, sometimes I can make out lyrics that are not as easily heard on the home rig.  It’s just balanced differently.  Inferior bass brings out details in the mids and highs.  Kind of like stand-mounts do - they aren’t reproducing the full spectrum, so you hear what’s left a bit more clearly.