Sonic Frontiers, what is going on??


Does any one know why SFI equipment is sellinh new for less than 50% of its retail prices? I wanted to buy Power 3 but I am worried. Normally when that happens is either the company is going out of Bus or there is newer modle coming up. Any insight?
myoussif

Showing 1 response by powerste

I just purchased a new Anthem Amp-1 through Audiogon for maybe 60% of retail. I also picked up a returned Pre 2L that had been exchanged for a new Line-2 for around 50%. The dealer was able to transfer the Pre's warranty into my name with SFI. My amp was ordered. It would appear that there is definitely some discounting going on either directly from the factory or via distibutor(s) very close to it. While this doesn't concern me as a consumer, it probably causes some strife between Sonic and their "full-price" retailers. Last year a dealer I visited referred to some dumping by Sonic in order to raise cash in a hurry. While this might have been temporary, the fact that we are having new equipment ordered for us for 60% of retail indicates that either SFI is still dumping product or there is top-level distributor with a BIG warehouse full of it. I'm not worried as a consumer, but I would be leery of dealing with them if I were a 'bricks and mortar' HiFi shop. One more thing to consider is the difficulty that Canadian SFI encounters trying to maintain stable prices in US dollars due to the (currently) VERY favorable exchange rate for Americans. It's very easy for Canadians to sell goods to Americans right now, but hard to get top US dollar for them.