Some tables have soul and some not

Based upon the Lexus vs. BMW vs. MB comments I can only conclude that "soul" is a marketing concept.

Do cable risers have soul?

I think the most outrageous statement is:

I don't like classical music, but when I heard it on a Sota Cosmo, it changed my opinion.

I never imagined any equipment, yet alone a specific turntable, could have such an effect. But then again it does open the possibility that I'll one day like heavy metal (all variants) if I just hear it with the right power outlet cover.