2. headphones
  3. 168196-159850

So how much do you think the placebo effect impacts our listening preferences?

My hypothesis is that for ~%97 of us, the more a headphone costs the more we will enjoy the headphone.

My secondary hypothesis is that the more I told consumers a headset cost, the more they would enjoy the phones. i.e. a $30 headphone < $300 headphone < $3,000 headphones <<< $30,000 headphones.

I’m willing to bet that if I put the kph 30i drivers in the focal utopia’s chassis and told participants in this fake study that the phones cost $4k.... Everyone except for the 3%ers would never guess something was up. The remaining 97% would have no clue and report that it was the best set they ever heard.

Then if I gave them the kph30i and explained it was $30. 97% of people would crap on them after hearing the same driver in a different chassis.

My ultimate hypothesis is that build quality and price are the two most important factors in determining if people will enjoy a set of headphones. This how I rationalize the HD8XX getting crap on when only 3 people have heard it and publicly provided their opinion lol. "It’s a cheaper 800s, of course it’s going to sound worse!"

mikedangelo

Showing 1 response by unreceivedogma

unreceivedogma's avatar
unreceivedogma
1,088 posts
 
In my view, emotions are to blame for much - maybe most, maybe all - consumer decision making in ways that are largely subconscious. 

The placebo effect is emotion driven. 

It is inevitable that decisions get made about the purchase of any and maybe all products that are driven by factors intrinsic to psychological projection of personal needs and desires as opposed to any objective assessment of the characteristics of the product itself. The task of the consumer is to keep that process to a minimum, the task of the advertiser is to inflate the process, and the placebo effect is one of his or her tools. 

Happy listening. 

theaudioatticvinylsundays.com
More to discover