It certainly used to be possible to buy the new controller: I bought one shortly after it came out. You were supposed to return the old one in part-exchange (I managed not to, so I have both).
What you report suggests to me that maybe SME is about to replace the current controller with a new model - this might happen simply because they can no longer source some of the components used in the current one - and do not wish to have customers upgrading to it only to find shortly after that it has been superceded.
Apart from this, I imagine SME must be willing to sell customers replacement controllers. What happens if a tank runs over yours (or it is stolen)? Are you supposed to buy a whole new turntable?