Schit Audio Marketing Department: Can We Give them a Hand?


The people at Schit Audio make high-value, good-sounding audio gear.  They also have a name that is …. a bit “usual”.  In visiting their website, Schit seems be open to “creative ideas” that leverage the power of their unusual name.  And they’ve also demonstrated the capacity to chuckle along with us at times.  All good indicators there is somebody home.

 

So, what if some of the brightest (okay, weirdest) minds around come up with ideas to solidify their brand?  Maybe they would give our group some free stuff, and we could have a lotto or raffle for a good cause?  Or just give us contributors a good deal on a nice piece to shoehorn into a rack between some of our existing gear?

 

At any rate, here’s a few ideas for products and services to get the ball rolling:

 

GIVE-A-Schit:  Gift card.  The purchaser could print out a hard copy of the receipt and prove to others that they actually do give-a-schit.

 

Schit TOGETHER: Interconnects.

 

Schit SHINOLA:  Detox and terminal cleaner.  Might be some trademark issues here, so got to be careful on this one.

 

HOLY Schit:  While this certainly sets a high standard for performance, some may view this as blasphemous.  So, might be best to stay away from this one?

 

Schit HAPPENS:  Service/Tech support

 

Schit STORM:  A new product (undefined category) that takes the market by storm.

 

DEEP Schit:  Bass enhancement product or future subwoofer amp or speaker.

 

Schit HAPPEN(ING)S:  Newletter and/or events calendar

 

Schit HITS THE FAN:  Active cooling products

 

.. and, finally,

 

Schit ER:  Yes, just “ER” (pronounced “eerrr” as in “her”).  Perhaps a refillable disc or stylus cleaning solution in 1 oz bottle, with an accompanying 16oz master bottle.  With the refill is complete, you can proclaim: “Schit ER’s full!”

 

Your turn.

 

 

128x128waytoomuchstuff

Showing 4 responses by 4krowme

I own one piece of Schiit gear, and its name is the SOL. Schiit outa luck, I guess. It is the only TT that they made, and I am still on the fence about a few decisions that it came with. I won't go into it here, but overall, the TT sounds very good.

 Ok, so here's the deal. There were 3 things that bothered me about the SOL design. First the on/off switch is on the back of the TT, where it is not easy to access. The simple fix was to run power to a switch that was handy. Not a big deal. Second was the VTA on the fly adjustment which was stripped when I bought the TT (second hand). The little gear used to raise and lower the arm is made of plastic. No good reason for it really. Third, and probably most important is that the cuing is sticky and that it can't be trusted without a great deal of attention as you lower the stylus to the record. Again, the sign could have been better for such an important task, especially with a uni-pivot arm! Cuing is undamped as well, but that doesn't bother me as I am careful with it. Otherwise, I really do like this TT. As far as sound, I think that my VPI Scout was a bit better, but only a bit. 

waytoomuchstuff,

 I like the cuing mechanism, and really, I am sure that if I got serious, I could remedy the problem. The design is not hydraulic, but instead a cam with a lobe to raise the tonearm. Pretty damned simple but it really sticks and then, surprise! the stylus is almost in the groove! Believe it or not, it may be a matter of platter height. According the set up guru, the platter needs to be raised as far as it can go. This seems to be just out of reach of the keeper for part of the tonearm rest to glide down smoothly. I will try resetting the platter height lower and then adjust VTA, and probably all the rest that will be associated.

 

 The speaker design that I probably have posted is a rear loaded horn design from Decware, using a Mark Audio 12P driver. Mostly I really like it, that is, until I heard a set of ORFEO speakers designed by Tony Gee of Humble Homemade Audio. Stupid name, I know, but the drivers are Seas Illuminator series. I have never in all my years heard midbass like that before along with so much of the spectrum. 

Just an update about the cuing mechanism. I have it temporarily fixed in that I have shimmed out the lever/cam a tiny bit that was coming in contact with a metal disc that rides on the lobe of the cam, up or down. I pulled outward on the lever as I used the cuing, and it rode smoothly in both directions as intended. That's how I discovered the problem. So, in the meantime, I have added a fairly slim copper washer that makes better space between the parts that were getting caught. I may try a small O ring to accomplish the same thing, but we'll see. 

  The only problem left is discovering how to repair the VTA adjustment so that it might be used in cartridge set up. It matters a lot to me since my cartridge uses a Shibata shaped stylus.