Schiit Reference Sytem review: Freya into Yggdrasil, into Vidar

Except for the 2 grand or so DAC and an integrated amp, everything these guys (Shiitheads?) make is basically "super cheap." I've been thinking about buying a "Loki" 4 band tone gizmo just to destroy any shred of audio geek credibility I may or may not have, as I imagine it friggin' works (can't find any reviews, but still). Although I love my current preamp (balanced SS monster, dual mono, blah blah), I recently decided to jump from the frying pan into a Freya because hey…look at the damn thing! 

OK then…I ordered a Loki. To all my friends on the forums (imagined or otherwise), I’m sorry…I had to try the thing…I’m normally a purist (sort of) firmly in the anti EQ camp, I’ve railed against DSP gizmos, bullied and ridiculed others who don’t share my view, and now…here I go…adding something in the line to my beloved Fire Bottle amp…what’s happening to me? I clearly need professional help…*sniff*…sad…

I like the Loki…wrote a little review…it’s way cool (the Loki, not necessarily my review).

Schiit (I spell this wrong often) has hinted (in their site info) that the Loki Mini might be joined by another EQ…Loki Maxi maybe? I bet balanced could be in the offing if that happens. Kalili…my review, such as it is, is here on Audiogon someplace…although Schiit is misspelled. Note that now that I've been using the damn thing for a few days I remain astonished by the fact that it's so quiet, easily tested by flipping it in and out of the line.

Wondering if in Australia Schiit is pronounced "shite."