Even considering the fact that Salk was a small boutique brand, I am very surprised that he considered the total worth of the company to be 300k, and then lowered it to 100k, including equipment, designs and brand equity. they do after all have a following, and they made a good product and have a reputation for excellent customer service.
It seems sad, but it looks like Jim is feeling good about it and what's next for him, so I guess all is well.