I bought this phono cable about a year and a half ago. They said the cable was burned in at the factory before shipping. So I would expect good sound right out of the box. The sound was just so so. I A/B it with my beloved Graham IC-70. The Graham blew it away. Actually the Revelation was a bit rough sounding to my ears. I ended up returning it back for refund which took a while and many phone calls. The write up on the website was very convincing; however, one listen reveals the truth.