REL is dead. Long live REL


Hi Guys,

REL Acoustics has been sold to Sumiko!!!

Per a recent press release:

It’s all change for REL. The UK ’s best known subwoofer brand has changed hands, having been bought out by its US distributors, Sumiko.

Richard Edmund Lord, the mastermind behind all the company’s previous award winning products, and affectionately known as The Lord of Bass, is no longer involved.

Rising from the ashes of REL is an entirely new company, REL Acoustics.
Its upcoming 'R' series subwoofers have been conceived by Sumiko and will be built in China . Further distancing themselves from previous REL products, they will utilize digital amplification.
jdog428

Showing 4 responses by drubin

You are correct, that could happen. Look at Marantz, for example (though there has been some improvement in the past few years). So this is where the integrity and goals of Sumiko come into play.
Interesting. Should keep them competitive on price. Digital amplification seems a no-brainer for subs.
a sad reflection of our society (where "brand recognition" has become more important than substance)
What a strange, naive comment. Do you imagine yourself "immune" to brands?

Think about the investment Sumiko has made in building the REL brand in the US. Think about how strong that brand is and how much "substance" audiophiles associate with it.