Recommendations for HiFi Listening Room

Also, budget for some room treatment. I popular resource for info, advice, and products at reasonable prices check out "gikacoustics.com" (when I try to copy/paste a link it gets imbedded in a very large box)

@brewerslaw

Quboz and Tidal are the top hi-rez streaming services.

Check Roon software interface.  Try to demo at a high-end audio dealership as it's  often available.  View an online promotional video.

Seek information and guidance from multiple audio dealers, separating truth from marketing bs including pandering fear of missing out on a limited timed deal (real meaningful bargains excluded).

Google: TAS 50 Greatest Bargains in High-End Audio to give you a good price/performance baseline to start your research.   

The very best bang for buck is to buy used.  This is what I did to maximize price/performance.  However, since this is a one-shot-deal perhaps buying your complete audio chain from a dealership may be a better option.  It's better to have a audio chain with complimentary components and MUCH better to demo before you buy. 

I'm not in any way associated with the dealer @audiotroy , but his posts are sound and his products compete with the best at their price points.  With your 35k budget, I'm confident that @audiotroy can assemble a fantastic sounding system.  

@brewerslaw

For both your analog and digital audio chains, you'll need:

• turntable
• tonearm
• cartridge
• phono preamp (stage)
• preamp
• amp
• server/streamer
• DAC 
• cabling
• shelf/rack
• room treatments
• streaming subscription service

The best bang/buck is to purchase an integrated amplifier which combines the preamp with an amp.  This saves costs in casework and cables.  Additional savings can be had if the integrated has an internal phono preamp and/or an internal DAC, however, the performance of many of these internal components are often sonically lacking.  Hegel has a great integrated with a great sounding DAC but may be too below your budget. 

The Aesthetix Mimas Integrated Amplifier may be an ideal fit as it has great optional phono preamp and DAC cards - excellent online reviews for the Mimas and it's cards.  Seems to fit your budget and offers excellent price/performance.

Turntable + tonearm and sometimes a cartridge combo packages can save time and $.  The $3k "Mofi Ultradeck + Mastertracker Cartridge" is a sonic bargain and a good place to start - lots of very favorable reviews.  

Server/streamer - get a decent audiophile component, it'll make a sonic difference.  Innuos may be a good place to start as they consistently offer great/satisfying performance at their price points.  

Speakers: for your $35k budget, without any other info my rough guesstimate speaker cost is $10k-$25k   - way too wide of a range for us to give meaningful speaker suggestions.  After you get your component budget sorted out, then it may reveal a useful narrow range for the speakers budget.

As far as your OP dealer suggested components, the Paradigm Persona 3F is a fine modern sonic choice, the Project is okay at its' price point, and you can do much better than those McIntosh and Sony models.