PS audio new 25K dac and the psychological effect of owning a company's best.


I was purchasing some hi-res files from NativeDSD today and found mention of PS Audio’s Obsidian Ted Smith Signature Dac ($25K) in their compatibility excel table scheduled to be released in 2021. I am the owner of their Direct stream DAC and DSD memory player and I immediately thought that I would never spend 25K on a DAC. I also thought that now I can have their best so why to stay with the brand. This might be my personal bias but I was wondering if this has an effect on anyone else. Is owning the top-of-line of any brand important to you and would you leave a brand if you were priced out of the market?
rufusluna

Showing 2 responses by tarheelneil51

Any pricing or timeline on this is strictly conjecture.  PS Audio has purposefully been mum on this as parts shortages and other factors make it even unknown to Paul McGowan.  Personally, I doubt we will even see it before 2023. 
@raysmtb1. They are not hurting for cash.  They are sound enough financially to be able to build their own state of the art recording studio in a huge building they are totally renovating.