PS audio new 25K dac and the psychological effect of owning a company's best.


I was purchasing some hi-res files from NativeDSD today and found mention of PS Audio’s Obsidian Ted Smith Signature Dac ($25K) in their compatibility excel table scheduled to be released in 2021. I am the owner of their Direct stream DAC and DSD memory player and I immediately thought that I would never spend 25K on a DAC. I also thought that now I can have their best so why to stay with the brand. This might be my personal bias but I was wondering if this has an effect on anyone else. Is owning the top-of-line of any brand important to you and would you leave a brand if you were priced out of the market?
rufusluna

Showing 1 response by raysmtb1

That’s ridiculous. I think they’re hurting for cash, they spent a ton of money on their speakers that they never released and they got rid of their dealers so they can’t go and force them to order more product now they are dealing with the ultimate customer the eight it on the other end of the Internet. Good luck To them they make nice stuff and it was priced correctly. I owned their direct stream DAC and found it does sound very nice. I don’t see how they can justify $25,000 for a DAC unless they need the money for what they would call research and development which I think is they made a few decisions they didn’t pay off