Problems with Ayre's Company???


I was disturbed today to hear that some of Ayre's long time authorized dealers are stepping down from carrying the Ayre product line. Ayre is a company that prides itself on creating some of the highest quality gear that we all know and love. It is the type of company that stands by its dealers and customers and has always been a pioneer in the industry with new discoveries and research/development guided by a great creator in Charles Hanson. I learned that recently a new head sales manager has joined the team and is forcing the hand of several Ayre dealers to sell more products in a style that is not complimentary to such an honorable company. My local dealer was basically forced out of the product line for unimaginable reasons. I think it would be wise to contact your local dealers to see if they are experiencing similar problems. We can only hope that with time this "change" in sales management will be corrected. Until then we all need to be careful because marketing to sell more and more units without supporting peripheral dealers in a company rich in tradition such as Ayre begins a "slippery slope" down which reputation suffers significantly.
devaaudio

Showing 2 responses by theo

I don't believe that Ayre has done anything wrong here from the information provided. Ayre is in the audio business. That means that Ayre has engineered a line of products that meets the designers interpretation of the best audio reproduction that they can acheive in a given market. The motive for any company is to produce these products and sell them at a profit, while maintaining the quality and service standards set by that company.
The dealer that was quote "basically forced" to drop the line could have been guilty of any number of infractions. 1)he may have been discounting on the internet into another dealers market area. In that case Ayre is displaying a strong support of it's dealers. 2)the dealer may have not sold much or ordered much Ayre product in the past year or so. This would drive Ayre to the conclusion that this dealer either a) doesn't want to sell the product or b) the dealer doesn't have the client base that supports the product. In the case of the latter, they did the dealer a favor. It seems that as long as I have been involved with this, hobby/passion call it what you will, I have seen product franchises shift from dealer to dealer in the same market area. The reasons are never clear, because I only get the losing dealer's and new dealer's side of the story.
And I believe there are 3 sides to every story, yours-mine and the truth. Regardless of the reasons it has never been indicative of a problem with a manufacturer. I have a local Ayre dealer and he has nothing but good to say about Ayre. I personnaly am considering the new universal player and will base my decision on the sound quality, build quality and quality of service I have witnessed from Ayre.
The fact that they want to sell as much product as they can only raises my confidence in the company as long as quality doesn't diminish with quantity. All of course just my opinion.
Driver, my compliments to you for the way you responded to this post. Although I can understand Chetair's concern for his dealer. I have a good relationship with the dealer that I do the bulk of my business as well. But from what I have heard fromthat dealer, what I have read about Ayre, and the impression they made on me at an open house, I can only conclude that they are a "pillar of the audio community". I have been a McIntosh customer for years and have always been treated like their best customer, and I believ that Ayre is in that catagory. I am sure that Chetair's underlying motive was not to do harm to Ayre but could easily get out of control and do that. I live in Colorado and I have seen many so called "controlled burns" turn in to full fledged forest fires. I think as members of this audio community here at AudioGon your advise should strike each ear as sound advice for guidelines in posting herein. Again it is just my opinion.