Price paid for top end equipment


Hello,

I looked at a premium Audio Research preamp lately and it lists for about $13K. Max discount avail is 5%. Is that normal?

Also for other premium manufacturers is list price expected by dealers? (Rowland, Simaudio, etc).

Seems like 5 to 20 years ago 10% or more was readily available. Have times changed? Am I missing something here? Or do they need to charge list or near list (5% discount) to stay in business?

Or does the dealer want to off-put me so I don't bother buying there anymore?

Thanks,

Bill
billeames

Showing 1 response by theo

Some dealers feel that they provide a level of service that is only offered at full suggested retail. Rather than see the value in a customer, especially if they are repeatedly buying there. I understand and agree that a good profit is required to survive in any business. But sometimes 50% of a normal profit margin is far better than 100% of nothing, unless its a limited production item.One last thought in defense of the dealer is the if the customer is a repeat customer, but a "high maintenance " customer, he may inclined to collect a little more as compensation. Either way we ultimately choose where we spend our money based on perceived value.