Known name brands may or may not be fine, but overpriced you can pretty well count on. For some ideas on what MAKES a power cord good, why not look at the current STEALTH HAC power cord Audiogon auction? I have three of them in my system, replacing Classe and Cardas, and, especially after adding a dedicated ground, they improved my sound a lot. I would suggest the dedicated ground before ANY new power cord. Be sure to make it at least 10 gauge, though.