The people at Nordost believe that longer cables will sound better, especially power cords. Their explanation or analogy goes something like this: Strike a 1 meter pole and the sound will be thin without much decay - strike a 2 and then 3 meter pole and the sound begins to round out get richer. They feel the cord needs the longer length to have a chance to do it's magic. Of course up to a point were the Length would be detrimental I suppose.