The MF M1 phono stage has an MC-mode gain of only 56 dB (you calculate that out from its listed 500 uV input to 300 mV output). That’s pretty low. I wouldn’t be comfortable using that with any cartridge below say 0.6 mV. If @rodman99999 is right and OP’s cart is the Goldring Legacy at 0.25mV, this is indeed a significant mismatch. The dealer shouldn’t have let this combo leave his shop. You HAVE TO match cartridge to phono stage gain, or all kinds of nasty problems can arise. For 0.25 mV I’d want at least 66 dB, likely more (72dB is good). Running 10dB below this range is asking for a bad time, and explains OP’s volume issue.
OP can also try a SUT of 20X - 30X in combination with his current phono stage in MM mode (NOT MC mode), and that should resolve the issue.