This is not odd. The product is discounted new with some dealers selling it for 20-25% off new. Secondarily, like anything, it’s a matter of taste. This is not “the best” unless it meets your taste. There is a lot of buzz about it and lots of people buy it thinking it is the greatest DAC ever and is going to be better than pricier units. It is competitive at its price point but does not stand out in a meaningful way vs other similarly priced units. The on-board Roon endpoint is not great and it has an annoying UI.
I have had it in multiple times on trade. It is a VERY good sounding DAC and It is fairly priced and quite competitive with Linn, Chord, Playback, Bricasti, Weiss but unless it is precisely to your taste it is not meaningfully better than these others. I thin a lot of people buy it thinking it will be a giant killer. It can’t compete with the EMM, Playback Dream, Linn Klimax, MSB, dCS, Wadax’s of the world.