Nordost Odin or Valhalla 2

Folks, 

Do you feel Nordost cables are worth it's asking price?  What's the proportionate amount one should spent on cables? 

After hearing them at RMAF 2015 and few other brands of cables, I decided to look into the upgrade cost.  I own a decent HT setup and invested over $125K in my pursuit of audio nirvana.  

So I contacted a Nordost dealer to get an estimate on my setup.  The dealer came back with an estimate of $110K on Valhalla 2.  Needless to say, I didn't even bothered to ask the cost of Odin in my setup.  

No offense to the dealers, but I started to wonder the profit markups on high end cables.  I do hear stories about some unscrupulous dealers who sell high end products to get spiffs from big manufacturers in shape of exotic vacations, free products and so forth if they sell more widgets.  Isn't this corporate hi-fi that only seeks to show returns for shareholders.  To me its pure business, where is the passion for audio?If they are only focusing on providing expensive audio jewelry and targeting individuals with deep pockets then I say, mission accomplished.  

I have much better experience with smaller companies who are dedicated and committed to providing 'magical' listening experience without taking a second mortgage on your home.  I thought the whole idea of audio art is to create aural magic.  

IMO most cables regardless of price point, will get you 80% of the performance of super expensive cables.   So is it really worth spending thousands of dollars more to achieve that 20% or 10% of performance? 

I would like to hear from folks who owns Odin or Valhalla 2 or other comparable brand of cables, what was decided factor in their choice, what other cables did you compare before settling with Odin or Valhalla 2.  

I don't have any hidden agenda or personal vendetta against high priced cables or dealers engaged in selling high end products.  The idea here is to gauge performance vs. cost of super expensive cables. 

Happy Listening!!!