New Zu Mission cable

I just received a B-stock Mission IC in the mail today and have it sitting between my Jasmine LP2.0SE phono pre and upgraded EE Minimax Preamp and out of the damn box they are impressive.

I bought a Zu Bok some years ago for a source and hated it, so I didn't know what to expect from their newer cables (own speakers and a Zu103 no other cable experience with their stuff) but I'm pleased off the bat.

A no brainer purchase during this stoopid cheap 75% off deal. I'll be eagerly awaiting the '200 hour' burn in marker.

Speaking with the guys at Zu, none of the B-stock cables are returns or anything, but if an RCA barel has a scratch or a small snag in tech flex or minutely shorter lead, etc. it will be considered B-stock. I have one pair of their ICs and, aside from the conspicuous "B" designation, it looks perfect to me.

As for the Events, the whole line isn't even out yet--just the PCs and LCs. I have no idea what they'll do to promote them when they rest of the cabling comes out next year, but it was mentioned to me that 2011 would be a dry year as far as promos.

My suspicion is that the marketing strategy is one geared towards mass exposure at loss leader pricing. Its probably not profitable now, but they're creating a lot of excitement and internet buzz (deservedly so) around their products and professional reviewers haven't even chimed in yet.

I'm interested to see how well the company does next year and how the market adjusts to them actually observing retail pricing. I for one am rooting for them.

If its any consolation, the B-stock is clearly noted as such so their resale may not be as good as that of you guys who got in early on the A-stock promo.

I agree that the cable pricing is frustrating, although at 75% off I couldn't resit trying an IC.

FWIW a reliable source says get 'em now as 2011 will not have many if any promos.

Nonoise,

You've making me very curious about the PCs. I picked up a pair of the B-stock interconnects to fill a soon to be gap in my system (adding a SUT) and they have really exceeded my expectations, turning out to be very good cables and not just for the price...

I recently discovered another affordable power cable I love, but with the promo/b-stock pricing these Zus are actually cheaper... Shoot, even the B-stock events are a hundred less...

Anyone else play with their power cables and find them to be as great a value as the interconnects?

Interesting, but it looks like I missed my chance on the B-Stock/65% off sales. New 2011 pricing is up and from what I've been told it will be a lot firmer than we saw in 2010.

I may experiment with their PCs down the line, but I have something very good I've been liking a lot as is (Wywires) so I'm not in a big rush to spend, per se.

I AM eager to try the speaker cables for the reason that I suspect there may be a special synergy with my Soul Superflys, but I've got some cable that goes for almost as much as the intro price of my Souls now so I'm trying to stay grounded in my expectations... although Zu seems to enjoy surpassing my expectations.

Does anyone know if there is a Mission Coax on the way? I have MAC coax I'm not crazy about which I wouldn't mind going Zu on. I recall reading some positive things about their prior digital cable...

This certainly did blow up in their faces. I think the sales and promotions were to get them exposure and create goodwill towards the company, but it seems a lot of people are pissed.

I like the company and their products, but I do agree things got a little wacky, to the point where I actually warned the CEO in private email that people were being conditioned not to recognize/respect the retail price structure. He was a nice guy--too bad things turned out as Tholt points out, but it was a bizarre business model the frustrated many.

They've put out some KILLER speakers and cables at awesome prices (even at retail)--I think they need to return to a more traditional sales model at this point, get some pro reviews and further credibility and do things the old fashion way.

Generally speaking I agree with that Glory, but at 75% off 'b-stock' I don't think much would be saved waiting for them to go used...

Really though, I don't think the Mission or even Soul/Omen owners should be the ones upset at all.

I'd be a little annoyed if I owned one of the more expensive speakers they discontinued. I can't imagine their resale value is intact. Loving my Souls, but glad I'm not holding a Druid, Pressence, Definition, Tone, etc., that needs re-selling.

Just received a pair of Mission speaker cables in the mail today. Very curious about them, and not quire sure what to expect.

My system is pretty much connected with Wywires throughout and the additive effect/synergy is very special. I do recognize however that there is supposed to be a special synergy between the Zu speakers and Zu cables (some reviewers said the Libtec were pretty much mandatory for the Druids).

I guess I'll see which synergy is more important in my own setup. Not now though, not in the mood to putz with cables.

Did anyone have the opportunity to compare the very good Zu Mission speaker cables to the Events? I'm wondering how much better the Zus could get.