Name brands that are not so well known are skipped


I've noticed that the lesser known brands on Audiogon's Auction and Classified listings receive significantly fewer page hits than do the name brands. It's understandable if they're being skipped due to keyword searches. What I don't know if if they're being skipped simply because people don't know who they are and simply pass over them for that reason. Gaining knowledge of the market is fun, free and takes little time. If fact, if it were me looking for a new amp, preamp, etc... I would NOT do a keyword search, but take my time and scroll down through the listings.
lamphear_electronics

Showing 1 response by phaelon

"if a brand is not well-known and represented by a very small company, a potential buyer will have many concerns, such as longevity of the company, customer service and resale."

I can attest to the truth of that statement by Mrtennis, at least as far as it concerns me. I know my conrad johnson gear doesn't offer the sex appeal nor the elite exclusivity of boutique brands, but they've been reliable performers. Phone calls to cj, even on issues not directly related to the performance of their gear, have been met with knowledgeable concern. I did send my preamp back for repair once and found the cost and turn-around to be very reasonable. Also, I prefer a design that is not so complex that only it's designer is competent to work on it.